'People Are Awesome' Adds 1.4 Million Facebook Fans Following Viral Round-Up Video

12 August, 2017, 00:35 | Author: Rita Burton
  • Facebook launches original video content in redesigned Watch tab

The new tab will be called Watch and will initially showcase videos created by the Facebok creators and also sponsored by the Facebook itself.

Compelling shows could also encourage more people to use Facebook, especially in light of reports teen use is declining as more users migrate to Snapchat.

Many companies already produce original videos for Facebook.

It will be "a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don't miss any episodes", Facebook chief executive Mark Zuckerberg said.

Initially, Watch will be available to a limited group of Facebook users in the United States and more widely to US users in the coming weeks, Facebook, said.

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Unlike the company's previously launched Facebook Live videos, which run in users' newsfeeds, Watch will host shows made up of individual live or prerecorded videos that users can access through an interface that resembles YouTube. The new Facebook Watch platform, on the other hand, aims to provide users with original content that's not found elsewhere. According to recent news some contents and videos from Buzzfeed, Tastemade, Conde Nast Entertainment, and even from ATTN are expected to hit Watch. "Facebook is the opposite experience of TV - it's quick, meandering and reactive, whereas TV and premium video in general are [more passive] and watched with clearer intent at a longer duration". If people watch shows, they'll be spending more time on Facebook. There will also be several categories like the "Most Talked About", which contains list of shows that have sparked the conversation, then there is "What's Making People Laugh", section which includes shows where many people have used the "Haha" reaction, and "What Friends Are Watching", which helps you connect with friends about shows they too are following. PAA accepts video submissions right here, and while it does not pay for content, it credits creators with their channel links on Facebook (16.5 million followers), YouTube (1.8 million subscribers), and Instagram (218,000 followers) - which often results in a flood of new followers in a matter of days.

Facebook's mini-network initiative is part of the company's aggressive push into video. Each show will get a dedicated show page where old episodes will be kept.

The video below gives a short overview of the new features the Facebook plans to bring to video content creators and viewers through the new Facebook Watch. "As a programmer, that's incredibly exciting especially when Facebook has said they are going to invest a lot of equity and energy into this".

Should Youtube be bothered by this new move from Facebook?

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