Trump Takes On NFL: Every Pregame Dedicates Time To President's Comments

27 September, 2017, 00:52 | Author: Rita Burton
  • NFL Sunday night ratings down amid kneeling protest

Week 3's average rating/share was 11.9/25.

On a day full of criticism from Donald Trump, political protests, linked arms, players taking a knee or not coming on the field at all during the national anthem, and renewed pleas for unity from the league, NBC and the NFL took a ratings hit on Sunday Night Football. CBS' lineup Sunday included the Green Bay Packers' overtime win against the Cincinnati Bengals.

CBS said its overall game coverage on Sunday averaged 11.9 percent of households that tuned in, up 4 percent from last year's week three coverage.

CBS, Fox, and NBC all aired the national anthem during their NFL coverage and it was also shown during Verizon's stream of the Baltimore-Jacksonville game from London.

Next week's ratings will be even more closely watched, since conservative groups and Fox News Channel's Sean Hannity have called for people angered by the protests to boycott this weekend's games.

'NFL attendance and ratings are WAY DOWN, ' Trump tweeted Sunday, prior to NBC's broadcast of Sunday Night Football. Additionally, CBS' NFL Today pregame show scored its highest rating since 2010.

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The early ratings numbers, which are incomplete and subject to a great deal of change, showed CBS' numbers up compared to the same week a year ago, while NBC and Fox's numbers were down.

Trump even went so far as to try to persuade National Football League fans to 'refuse to go to games until players stop disrespecting our Flag & Country'. "People are watching less and the thing people don't realize is that NFL's decline got a lot of attention last season but the decline was happening before that". "He's fired, '" Trump told a crowd in Alabama on Friday night. Almost every Oakland Raider sat on the bench as the national anthem played.

The Nielsen figures also don't include numerous Sunday afternoon games that are shown to a regional audience, but not a national one.

That wasn't the case this past Sunday, as the growing protest of players to President Trump's tweets made the anthem newsworthy.



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