Walmart acquires NYC delivery service Parcel

05 October, 2017, 00:51 | Author: Colin Gill
  • Above Parcel van & driver

The discounter announced on Tuesday that it has acquired Parcel, a last-mile delivery startup that specializes in delivery of perishable items and general merchandise to customers in New York City. Lore moved into his current role after Wal-Mart completed the $3.3 billion acquisition of online retailer Jet.com in September 2016. Jet.com is now testing free same-day delivery of certain orders in New York City and acquiring Parcel - which schedules two-hour delivery windows and uses a fleet of leased trucks to drop off packages - will enable Wal-Mart to build on it.

And Walmart, which has been on an acquisition rampage to ramp up its online operations, is now hot on Amazon's heels in the fulfillment arena.

As quick and fast delivery, low prices, and vast assortments take center stage to bring in customers, Walmart's acquisition of Parcel looks to be another strategic addition aimed at strengthening its digital capabilities to compete with Amazon.com (AMZN), Target (TGT), and Costco Wholesale (COST). Its current clients - who it will continue to serve, Walmart said - include meal kit companies like Chef'd and Purple Carrot. It will allow the retailer to deliver fresh, frozen and perishable goods to customers in the city.

Outside of New York, Walmart and Jet have offered free two-day shipping for orders of $35 or more, an attempt to blunt the popularity of Amazon's two-day guarantee for members of its Prime program.

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Walmart said it chose Parcel due to its New York City location, which they note is the flawless place for high-impact innovation.

What's more, same-day delivery is a way for Walmart to get more business from New York City customers, a market of 8.5 million people that doesn't have a single Walmart location. As the cyber and delivery aspects of produce and grocery continue to grow, AndNowUKnow will bring you the latest. Walmart is even testing a service where customers can have their food delivered to their homes and put away in the refrigerator. So they see it as a big potential and they see the e-commerce piece and felt like they had to solve this problem. Earlier this year, Jet announced a partnership with Latch, another New York-based startup that offers keyless entry for delivery personnel to leave packages inside a doorman-less apartment building.

"I think Wal-Mart is saying, 'People are starting to do this". "It's pretty small. So if it doesn't work it's only in one market and won't be a disaster". "It's the ideal place for high-impact innovation", he said.

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