Snapchat launches redesigned app that separates friends from brands

30 November, 2017, 14:07 | Author: Sherri Guerrero
  • SnapSnapchat’s redesign in three screens

It puts all messages and Stories from friends to the left of the camera, sorted by who you talk to and view most.

However, Shapiro said the separation doesn't necessarily mean Snapchat will be safer for advertisers concerned about having their ads show up next to inappropriate content. That update could provide a better browsing experience for users while also improving the quality of content that gets promoted.

The redesign will be available to users starting in the next few weeks.

The company is also touting its curated media offering as an alternative to "fake news" on other social channels.

There's a new Snapchat update from Snap Inc (NYSE:SNAP) and some major changes were made.

After its founder and CEO Evan Spiegel launched an attack on Facebook - without mentioning the social network directly - for stealing its features and the social network's fake news problem, Snap laid out exactly how its Snapchat app will appear when its redesign lands.

As a byproduct of splitting up the friends list and the content from publishers, creators and the community, the look of the app has changed as well. Over time, Discover will become uniquely personalized for you.

Christmas tree farm ready to sell trees
The National Fire Protection Association reports that more than 200 home fires each year start with a Christmas tree . The Senate tree will be set up at 9:30 a.m., and the House tree will be delivered to its chamber at 10.


Amazon introduces new solution for building AR, VR and 3D applications
On top of this, developers get access to a set of " hosts " - 3D characters that they can customize to interact with an end user. Amazon believes that Sumerian would be a positive catalyst for developers and platform owners in achieving this.


Miss Universe contestants speak on sexual harassment issue
The Miss Universe Organization implemented a new mechanics for the coronation event, selecting the top 16 per continent. Demi-Leigh Nel-Peters - of South Africa was crowned 2017 Miss Universe from the field of 92 contestants.


"Until now, social media has always mixed photos and videos from your friends with content from publishers and creators", the company wrote in a blog post.

Still, it's hard to see how this is more compelling than say, jumping on Twitter and viewing posts from established and verified news outlets and journalists that I have chosen to follow because I value their work. This changes how most of the content is shown to users and also includes some new features. Change might be necessary, however, as Snapchat's interface has been repeatedly copied by Facebook of late, including through Instagram Stories, which is now Snap's main competitor and a frequent pain point for the company. You can still see stuff here that brands you like share, and friends you still consider creators - not close friends, like you see on the left.

Speaking at the Business Insider Ignition Conference in NY on Wednesday morning, Snap vp content Nick Bell said of the redesign, "We think it's a much cleaner solution".

"Developing this ecosystem will allow artists to transition more easily from communicating with friends to creating Stories for a broader audience, monetizing their Stories, and potentially using our professional tools to create premium content", added Spiegel during the earnings call.

In addition to shuffling content and friends within the app, Snap is updating the algorithm used for Chat. Discover will also end up customized to the user after time.

"My optimistic side likes to think that the past three quarters since Snap's IPO are helping to set expectations regarding reasonable growth rates for new advertising-driven businesses - expectations that have been thrown for a loop due to Facebook's unprecedented success", Forrester analyst Melissa Parrish recently told Digital News Daily.

Recommended:



Popular

Microsoft Office apparently available now for Chromebook users
It is for the first time that office is available for Chromebook users through Google Play in terms of general release. Sometimes the apps would then show up on some Chromebooks before disappearing without warning from others.

Playoff top 4 might not stay as is
Would Ohio State get sent to a third straight Fiesta Bowl? No. 13 Washington is also on the radar ahead of the Fighting Irish. Alabama football fans will watch closely tonight as the Playoff Committee releases its next to last rankings.

Black Friday Fatigue? 174 Million Americans Disagree
There were 58 million consumers who only shopped online compared with 51 million who stuck to the stores, according to the data. Seventy-five percent of what consumers spent over the five days, or about $250.78, went toward holiday gifts.

Microsoft plans to expand Redmond campus
Our new buildings will focus on inclusive design and accessible technology to empower all of our employees. There are also plans for a local light rail to take workers to and from locations around the campus.

Mariah Kay Woods: FBI joins search for three-year-old girl
The FBI has deployed special agents to aid in the search, a spokesperson for the FBI's Charlotte office told CBS News . Onslow County Sheriff Hans Miller says the Federal Bureau of Investigation has joined the search for Mariah Woods.

No goal, no problem as Jose Mourinho hails Romelu Lukaku's work rate
I am happy with the attitude of a team that didn't play well and the attitude of a team that didn't play well is important. United stuttered to a 1-0 win over Brighton as Ashley Young's deflected shot looped into the top corner over Mathew Ryan.

Mesut Ozil 'ill' for Burnley clash as Alexandre Lacazette leads Arsenal line
Arsenal manager Arsene Wenger was in little doubt over the merit of the stoppage-time penalty which gave his side a last-gasp 1-0 victory at Burnley on Sunday.

Gas prices have fallen 40 cents in the last three weeks
AAA Northeast said Monday in its weekly survey that self-serve, regular unleaded is averaging $2.60 per gallon. AAA found self-serve, regular gasoline selling for as low as $2.33 per gallon and as high as $2.65 in MA .

Pep Guardiola aims cheeky dig at Arsenal boss Arsene Wenger
We need to win these kinds of games in this way because maybe we convince more that we're able to, but whatever. Arsenal have now won three successive games against the Lancashire club with goals on or after the 90th minute.

Dead, Several Injured After Train Derails In Uttar Pradesh's Chitrakoot
According to Additional Director General (Law and Order), Anand Kumar, fractured railway track could have derailed the coaches. In a separate incident in Uttar Pradesh's Amethi, a local train hit a Bolero auto , killing four and injuring two.