It puts all messages and Stories from friends to the left of the camera, sorted by who you talk to and view most.
However, Shapiro said the separation doesn't necessarily mean Snapchat will be safer for advertisers concerned about having their ads show up next to inappropriate content. That update could provide a better browsing experience for users while also improving the quality of content that gets promoted.
The redesign will be available to users starting in the next few weeks.
The company is also touting its curated media offering as an alternative to "fake news" on other social channels.
There's a new Snapchat update from Snap Inc (NYSE:SNAP) and some major changes were made.
As a byproduct of splitting up the friends list and the content from publishers, creators and the community, the look of the app has changed as well. Over time, Discover will become uniquely personalized for you.
Christmas tree farm ready to sell trees
The National Fire Protection Association reports that more than 200 home fires each year start with a Christmas tree . The Senate tree will be set up at 9:30 a.m., and the House tree will be delivered to its chamber at 10.
"Until now, social media has always mixed photos and videos from your friends with content from publishers and creators", the company wrote in a blog post.
Still, it's hard to see how this is more compelling than say, jumping on Twitter and viewing posts from established and verified news outlets and journalists that I have chosen to follow because I value their work. This changes how most of the content is shown to users and also includes some new features. Change might be necessary, however, as Snapchat's interface has been repeatedly copied by Facebook of late, including through Instagram Stories, which is now Snap's main competitor and a frequent pain point for the company. You can still see stuff here that brands you like share, and friends you still consider creators - not close friends, like you see on the left.
Speaking at the Business Insider Ignition Conference in NY on Wednesday morning, Snap vp content Nick Bell said of the redesign, "We think it's a much cleaner solution".
"Developing this ecosystem will allow artists to transition more easily from communicating with friends to creating Stories for a broader audience, monetizing their Stories, and potentially using our professional tools to create premium content", added Spiegel during the earnings call.
In addition to shuffling content and friends within the app, Snap is updating the algorithm used for Chat. Discover will also end up customized to the user after time.
"My optimistic side likes to think that the past three quarters since Snap's IPO are helping to set expectations regarding reasonable growth rates for new advertising-driven businesses - expectations that have been thrown for a loop due to Facebook's unprecedented success", Forrester analyst Melissa Parrish recently told Digital News Daily.
And German diagnostics expert Qiagen will spend billions on a campus in Manchester to lead work on genomics, creating 800 jobs. But the Government's 255-page new strategy said that by 2046, almost 25 per cent of the population will be over 65.
Indian shuttler PV Sindhu defeated Akane Yamaguchi of Japan to enter the semi-final of the Hong Kong Open Superseries on Friday. The Thai constructed another post with an angled shot to draw Sindhu near the court and then produced a victor on her backhand.
In a statement released to ABC, Massage Envy said it was "heartbroken" over every incident and that one incident is too many. It's why we are constantly listening, learning and looking at how we can do more", the company said.
The Argentinian Navy official also stressed that there is no established time limit for the submarine's search . The German-built submarine was commissioned in 1985 and was most recently refitted in 2014.
Under the hood of the 2019 all-wheel drive i8s are two electric motors and a three-cylinder turbocharged engine. The 2019 BMW i8 Coupe and i8 Roadster will enter showrooms globally, starting in the second quarter of 2018.
A spokesman for Uber told the BBC the firm is not able to clarify how many United Kingdom drivers are included in the 2.7 million. In a statement Tuesday, Uber said it takes the matter seriously and is cooperating with regulators.
The White House previewed the decorations for the news media on Monday. "I don't think she thought it was going to happen". Overall, it was quite a classic, safe approach to the First Lady's first year decorating the White House for Christmas .
Playoff top 4 might not stay as is
Would Ohio State get sent to a third straight Fiesta Bowl? No. 13 Washington is also on the radar ahead of the Fighting Irish. Alabama football fans will watch closely tonight as the Playoff Committee releases its next to last rankings.
Black Friday Fatigue? 174 Million Americans Disagree
There were 58 million consumers who only shopped online compared with 51 million who stuck to the stores, according to the data. Seventy-five percent of what consumers spent over the five days, or about $250.78, went toward holiday gifts.
Microsoft plans to expand Redmond campus
Our new buildings will focus on inclusive design and accessible technology to empower all of our employees. There are also plans for a local light rail to take workers to and from locations around the campus.
Mariah Kay Woods: FBI joins search for three-year-old girl
The FBI has deployed special agents to aid in the search, a spokesperson for the FBI's Charlotte office told CBS News . Onslow County Sheriff Hans Miller says the Federal Bureau of Investigation has joined the search for Mariah Woods.