Snapchat launches redesigned app that separates friends from brands

30 November, 2017, 14:07 | Author: Sherri Guerrero
  • SnapSnapchat’s redesign in three screens

It puts all messages and Stories from friends to the left of the camera, sorted by who you talk to and view most.

However, Shapiro said the separation doesn't necessarily mean Snapchat will be safer for advertisers concerned about having their ads show up next to inappropriate content. That update could provide a better browsing experience for users while also improving the quality of content that gets promoted.

The redesign will be available to users starting in the next few weeks.

The company is also touting its curated media offering as an alternative to "fake news" on other social channels.

There's a new Snapchat update from Snap Inc (NYSE:SNAP) and some major changes were made.

After its founder and CEO Evan Spiegel launched an attack on Facebook - without mentioning the social network directly - for stealing its features and the social network's fake news problem, Snap laid out exactly how its Snapchat app will appear when its redesign lands.

As a byproduct of splitting up the friends list and the content from publishers, creators and the community, the look of the app has changed as well. Over time, Discover will become uniquely personalized for you.

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"Until now, social media has always mixed photos and videos from your friends with content from publishers and creators", the company wrote in a blog post.

Still, it's hard to see how this is more compelling than say, jumping on Twitter and viewing posts from established and verified news outlets and journalists that I have chosen to follow because I value their work. This changes how most of the content is shown to users and also includes some new features. Change might be necessary, however, as Snapchat's interface has been repeatedly copied by Facebook of late, including through Instagram Stories, which is now Snap's main competitor and a frequent pain point for the company. You can still see stuff here that brands you like share, and friends you still consider creators - not close friends, like you see on the left.

Speaking at the Business Insider Ignition Conference in NY on Wednesday morning, Snap vp content Nick Bell said of the redesign, "We think it's a much cleaner solution".

"Developing this ecosystem will allow artists to transition more easily from communicating with friends to creating Stories for a broader audience, monetizing their Stories, and potentially using our professional tools to create premium content", added Spiegel during the earnings call.

In addition to shuffling content and friends within the app, Snap is updating the algorithm used for Chat. Discover will also end up customized to the user after time.

"My optimistic side likes to think that the past three quarters since Snap's IPO are helping to set expectations regarding reasonable growth rates for new advertising-driven businesses - expectations that have been thrown for a loop due to Facebook's unprecedented success", Forrester analyst Melissa Parrish recently told Digital News Daily.



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