Amazon Australia is live, Prime to launch in mid

05 December, 2017, 02:26 | Author: Gladys Mathis
  • Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

"Focusing on customers and the long-term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, Country Manager of Amazon Australia.

"While amazon will have an impact on the Australian retail landscape, based on my discussions with a wide range of market participants in the United States, I remain positive of the Australian retail sector".

Customer orders will be fulfilled from Amazon's new centre in Dandenong South. Nevertheless, Trade Me is preparing for that, with a trial of an Amazon Prime-style service that offers unlimited deliveries for a fixed fee.

Australian customers can now also access Prime Video and Twitch Prime, for an introductory price of US$2.99 ($4.00) per month.

Amazon Prime hasn't launched as yet, though Amazon expects it to launch here in mid-2018, but they are offering 1-day shipping to selected areas across Australia.

"Australia hasn't seen many digital disruptors in its retail market, and the retail sector is now ripe for disruption".

Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.

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"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", said Braeuniger.

Amazon has been tight-lipped about its Australian marketplace strategy - in which it allows other businesses to sell through its website - in the lead up to its launch.

"My main take away [from meeting U.S. retailers] was that Amazon's key advantage is that its strategy is driven by data, not gut feel, and the key source of this data is the Marketplace".

Amazon's grocery chain, Amazon Fresh, will also not be available at first, though it is expected to open in Australia at some point. A Lenoxx 9-inch Twin Screen Portable DVD player, which retails for $149 on Kogan.com, is $172.38 plus $9.45 delivery on Amazon.

"By tapping into our global experience and decade of learnings, we are excited to help Australian brands and retailers thrive in what will be a new retail paradigm in our market", Fowler says. They will be shipped from a warehouse in Melbourne.

In 2016, more than 100,000 small businesses across the globe achieved sales of over US$100,000 through selling on Amazon.

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