Apple Loses Legal Battle Against Italian Clothing Company "Steve Jobs"

30 December, 2017, 01:22 | Author: Sherri Guerrero
  • Image SUSAN RAGAN  AP  REX  Shutterstock

The court ruled you can't eat a J, unlike an apple, so no trademark infringement happened. They put the name on their clothing line and quickly found themselves in the middle of a lawsuit with Apple.

Of course, Apple made a decision to sue them over the trademark and lost their fight in court. The court decided that the brothers could use the "bite" mark on the "J" was not a bite because letters are not edible.

Steve Jobs must be destroying his black turtlenecks in the big Apple Store in the sky right now.

"Steve Jobs" is now a. legally-owned trademark of an Italian fashion business, which intends to use the iconic name of Apple's late co-founder and CEO as a front for its clothing and fashion products. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo.

You might also expect that a billion dollar company like Apple would soundly defeat 2 brothers with little to no legal experience battling trademarks in court. As such, the bite off that can't be considered to be in the same line as the iconic bite missing from the Apple logo.

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But don't worry - while such phones would appear to contradict everything Steve Jobs stood for, the Barbatos insist their electronics will honor their lofty name. According to la Repubblica Napoli, Apple didn't help their case because they went after brothers for the logo instead of the ummmm actual name itself.

Both Vincenzo and Giacomo Barbato meanwhile have said they look forward to expanding their business beyond just jeans.

Italian Steve Jobs now makes jeans, clothing and accessories, but they hope to venture into electronics soon.

"We will still respect the name of Steve Jobs", they said.



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