Google Plans Fire TV YouTube Ban

08 December, 2017, 01:57 | Author: Rita Burton
  • Google Starts Blocking YouTube on Fire TV, Echo Show

Google is withdrawing its popular YouTube app from Amazon's smart speaker and video streaming devices, marking the latest skirmish in a rare public battle between the tech titans that are increasingly butting heads over TV and gadgets.

The search firm has said it will no longer support the video app on Amazon's video screen-enabled smart home hub - the Echo Show - with support for Amazon's Fire TV streaming devices ending in January.

"Adding voice experiences will unlock the next level of personalization and help us reach a new generation of consumers", said Tricia Nichols, Estee Lauder's vice-president of global consumer engagement, in a statement according to eMarketer.

"Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products", the company said in a statement to The Post. "We hope to resolve this with Google as soon as possible". YouTube was supposed to disappear from the Echo Show Tuesday, although Amazon has previously found ways to make unauthorized versions of YouTube available on that device. Nest is Google's consumer-level home automation company, most notable for their smart thermostats, and has just introduced a new home security system, so Amazon's delisting came at the flawless time for maximum pettiness.

"It should be about users of Google and Amazon, not Google and Amazon", a person familiar with Google's thinking told CNET.

Google and Amazon are fierce competitors, as each company offers a set of similar products to consumers.

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Google has made a decision to block YouTube on multiple Amazon media devices, part of an escalating feud between the two tech companies.

Amazon also doesn't sell Apple's video streaming player.

The article concludes by pointing out that asking Amazon's Alexa to buy a Chromecast leads to a pitch for an Amazon Fire TV stick instead.

"Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube's existing website", a company spokeswoman said. Though Google Home has offered some competition - especially during the post-Thanksgiving shopping season, during which it offered huge discounts on their products - Amazon is still the smart speaker-maker of choice.

'Google is setting a disappointing precedent by selectively blocking customer access to an open website. Apple TV owners are only now able to access movies and videos they subscribe to through Amazon Prime or paid for through Amazon's online-video stores, which rivals iTunes, even though both have been on the market for years.

Google pulls YouTube support from Amazon's Echo Show and Fire TV. However, Google could change its mind if Amazon is willing to collaborate.

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