Microsoft and Reddit Partner To Make Search Better

14 December, 2017, 16:45 | Author: Rolando Keller
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Of course, there is still question marks over the actual number of people using Bing as a search engine, but Microsoft insists it does have a sizeable number of users, and cites the fact that one-third of desktop search results in the United States are done on Bing, in part because of its use by Yahoo.

The search engine features were announced along with updates to Microsoft's voice assistant Cortana and a new search partnership with the popular online forum Reddit. It'll also display any upcoming AMAs for that person too.

AI additions have been made to Cortana, Bing and Office 365, as well as new features added to the Seeing AI app on iOS. With the partnership with Microsoft, Reddit is expected to utilize the AI expertise along with Reddit data.

"It's not only that you see more answers pop up to the top of the search results, but you'll get more perspectives as well", said Harry Shum, head of AI at Microsoft.

Speaking of the power of Bing and Reddit, he said, "We can actually handle complicated, nuanced questions". Now the site wants to bring that content to more internet users through Bing. Users can also clarify questions with topic options to refine your search.

The enhancements to Bing don't stop there. The conventional search improvements will use conversational AI to help provide better answers based on past searches.

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For example, when you query "Is cholesterol bad?" Essentially, this boils down to a mix of neural network magic to verify answers and surface more information from multiple sources on the initial search page.

To prevent spammers from abusing Bing, Microsoft declined to reveal how Bing identifies an authoritative source.

In terms of adding nuance, one of the advancements they're touting is a new capability to find multiple viewpoints on a search query. It'll do so with easy-to-read tables that, for instance, can compare Pilates versus Yoga. But when its size is displayed as about twice the size of California, users get it. The features are created to give users answers faster, provide them more comprehensive and complete information, and enable them to interact with the search engine more naturally. "We want to be able to frame those opinions and articulate them in a way that's also balanced and objective", Ribas added.

Microsoft has taken the wraps off new artificial intelligence features for its search engine Bing, as well as Cortana and Office 365. So Microsoft's working to have Cortanado it and either summarise or surface the e-mails - from both Outlook and Gmail - that might be most important to you.

Other new features include an AI-powered whiteboard app that can recognise freeform drawings and turn them into standard shapes, and an extension of capability within OneDrive and SharePoint to automatically recognise the content within images and automatically extract searchable text.



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