Singapore first in Southeast Asia to get Amazon Prime membership programme

07 December, 2017, 02:29 | Author: Rolando Keller
  • Yahoo file

However, to succeed in the market, Wang asserted that Amazon needs to play to its strengths because besides its two-hour delivery promise, consumers in Singapore expect Amazon's own products like Echo, Kindle and digital books to be made available to them, have access to more products and brands from the USA, as well as digital content like games and movies.

The company also recently announced that it has launched a subscription-based delivery service in Singapore on Wednesday.

Amazon launched its members programme Prime Now in Singapore which will allow access to benefits like fast shipping, streaming, and gaming.

Amazon had been offering 2-hour delivery with Prime Now for free on orders over $40 Singapore with no membership fee, so for customers who have been using the service it's going to appear to be a price hike.

In July, the retailer added a two-hour delivery service in Southeast Asia as it is putting more effort into a market that could be very profitable for it.

Now that they have made it accessible for Singaporeans, members get to watch shows on its award-winning Amazon Prime Originals like the highly-anticipated second season of The Grand Tour, which will premiere on 8 December.

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The launch of Amazon Prime comes just after the company ended its Free AmazonGlobal Saver Shipping option to Singapore on Monday, which enabled shoppers here to get free worldwide shipping with a minimum order of US$125.

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".

That said, Amazon may consider adding these services in the future.

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