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The Weeknd Drops H&M After Racist Ad

11 January, 2018, 08:37 | Author: Greg Wolfe
  • H&M Blasted on Twitter for Putting Black Boy in a 'coolest monkey' hoodie

The uproar started on Sunday evening when Twitter users noticed that H&M was advertising a green hooded top that read "Coolest monkey in the jungle", which was being modelled by a young black boy.

Though H&M issued an apology, R&B hitmaker The Weeknd announced on Twitter that he would no longer work with the company.

Representatives for The Weeknd (real name: Abel Makkonen Tesfaye) confirmed the singer would end ties with the company. "Woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with [H&M] anymore", the singer tweeted Monday.

WJW Fox 8 is reporting that LeBron James posted a response on his Instagram page. "This image has now been removed from all H&M channels", an H&M spokesperson told the UK's Huffpost, "and we apologize to anyone this may have offended". And we ain't going for it!

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James posted a refreshed image showing the model wearing a crown. Diddy tweeted. "When you look at us make sure you see royalty and super natural God sent glory!" The ruler of the world, an untouchable force that can never be denied!

"We are deeply sorry that the picture was taken", H&M said. Officials at the Swedish clothing company quickly released a statement apologising for the offensive undertones of the post, advertising a product available in the United Kingdom. It also doesn't help that the Swedish retail company included white children in similar hoodies, but with very different writing on them.

At the time of writing, the hoodie is still available on the H&M site, although the photo featuring the child has been removed.

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