Twitter's share price jumps after Facebook's news feed shake up

14 January, 2018, 00:30 | Author: Rolando Keller
  • Credit Brian Solis

He explained his reasons for changing the news feed algorithm in a on Thursday, saying he wanted the website to prioritise posts from friends and family over businesses and brands. The goal of the product teams would be to help Facebook's more than 2 billion monthly users find content that will lead to more meaningful social interactions, he said.

"As we roll this out, you'll see less public content like posts from businesses, brands, and media", Zuckerberg said in a post on his Facebook page. Dotface's videos about a South Korean mother giving a hug to young sexual minority people who could not tell their parents about their sexual orientation struck a chord with viewers around the world, accruing 5 million views and many shares, comments and likes.

Quality media organisations must establish "a viable subscription model on platforms that enables publishers to build a direct relationship with readers and to manage the terms of access to their content", John Ridding, chief executive of the Financial Times, owned by Nikkei, said in a statement on the changes. Until now, Facebook has tuned the News Feed to favor video in the feed over other types of content. It looks like most of the publishers and businesses have already started experiencing a major decrease in reach of their Facebook pages, while the ordinary users have been seeing more posts from their friends and family, rather than important local stories. It's Facebook's attempt to erase practically all news from the feed to give users a sense of community, not outrage and clickbait. But there are other big steps he could take to show us he's honest about fixing Facebook.

Based on this, we're making a major change to how we build Facebook.

"The most hard thing about this", Chavern said, "is that it will impact some publishers more than others, but it really emphasizes that all are subject to these Facebook rules and they can change whenever without much rationale and without much consultation".

This seems to be a problem for many people who rely on online social networks for getting news of local and worldwide events happening in the country and around the world.

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"On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good", reveals Zuckerberg.

"With this update, we will also prioritize posts that spark conversations and meaningful interactions between people". With Facebook's new changes, as the Times noted, "If a relative or friend posts a link with an inaccurate news article that is widely commented on, that post will be prominently displayed". Updates on ranking can be expected in the next few months so Facebook users will have more opportunities for interaction. Then it was meaningful content that provided relevant information.

The move is likely to result in people spending less time on the leading social network.

"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being", Zuckerberg said.

"We believe these changes will be beneficial to Facebook in the medium and long term", said Mr Brian Weiser of the Pivotal Research Group. Unfortunately, Facebook's engagement-obsessed algorithm insists there's nothing better than a baby-and shows a steady parade of children, often born to people I barely know.

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