Padman Challenge: Makers Execute This Brilliant Strategy To Promote The Film

04 February, 2018, 01:48 | Author: Colin Gill
  • Sonam Kapoor It’s important to be part of a film that advocates some kind of change

Aamir nominated his contemporaries Salman and Shah Rukh besides senior Amitabh Bachchan. The film is directed by R Balki and produced by Twinkle Khanna under her home banner Mrs Funnybones Productions.

Here are a few stars who took to their social media platforms, and shared a picture of themselves with a pad.

It seems like Twinkle Khanna and her "Pad Man" team is all set to change the Indian mindset that says talking about period or pads is a taboo through their film. It's natural! Period. #PadManChallenge.

Yes, that's a Pad in my hand & there's nothing to be ashamed about.

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After ice bucket and mannequin challenge, it is time for PadMan challenge which has become a trend and become viral over the internet. He claims that he entered the toilet to grab a Sanitary pad from the vending machine to take part in the Padman Challenge. Aamir Khan further nominated Shahrukh Khan, Salman Khan and Amitabh Bachchan who have not completed the challenge yet though some other people have.

Aamir wrote, "Thank you @mrsfunnybones". The film is based on the inspiring real life story of Arunachalam Muruganantham, who is credited to have invented low cost sanitary pads for the women of his village.

Later on, taking up the challenge, Twinkle Khanna, Akshay Kumar, Radhika Apte, Shabana Azmi and Alia Bhatt had posted their photos on social media with a sanitary pad in their hands and tagged other peoples to forward the challenge. The movie is going to slated for 9th February.

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