The Amazon Fire TV Edition is coming, will you be buying?

19 April, 2018, 02:07 | Author: Sherri Guerrero
  • Amazon Partners with Best Buy on new Fire TV Edition Smart TVs

And for the first time, Best Buy will sell on Amazon.com's third-party marketplace.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", said Jeff Bezos, Amazon founder and CEO, in a press release this week. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa. Amazon's other goal is to get the end user to buy digital goods like music and videos, as well as physical products - all manner of products - from their digital store. The televisions also support Amazon's virtual personal assistant Alexa, so you can shout out commands and control your smart home from the comfort of your couch.

Amazon actually launched its first TV with Fire TV OS built in a year ago via a partnership with Element, but this latest partnership with Best Buy cranks things up a notch by placing the TV sets front and center in one of the biggest retail stores in North America. If you've never used an Amazon Fire device before and don't often or never buy products from Amazon online, think twice about Amazon Fire TV devices. Sears started selling Alexa-powered Kenmore home appliances on Amazon last summer, and later brought its DieHard-branded products to the e-Commerce site.

Best Buy will begin selling 11 models of the Fire TV in the US this summer, and later this year in Canada.

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Fire TV Edition continues to improve even after your purchase, with more new Alexa skills, software features, and applications added regularly. Tens of thousands of Alexa skills are already accessible today, allowing you to have awesome entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more.

It was only a few years ago that Best Buy was on the Death-by-Amazon watch list.

The newly designed TVs will come with a built-in Fire TV interface.

Such concerns didn't stop Best Buy from tapping Amazon's Alexa over the holidays, and it was rewarded.

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