Tim Cook blasts Facebook over data privacy

01 April, 2018, 00:49 | Author: Gladys Mathis
  • VCG via Getty Images

Apple CEO Tim Cook took a serious jab Wednesday at fellow Silicon Valley bigwig Mark Zuckerberg and his company, Facebook, as large portions of the public and officials across the world are raking both over the coals.

He said that Apple (aapl) "could make a ton of money if we monetized our customer", referring to the practice of showing personalized ads to users based on information like their online behavior. He follows that with: "We've elected not to do that". However, he went on to say: "But from our point of view, we didn't want to create this contest". The remarks echoed what he said in China over the weekend, when Cook described Facebook's current predicament as "dire" and suggested "some well-crafted regulation is necessary". "I think it's - privacy to us is a human right", he said. It all traces back to a personality quiz app that was installed by 300,000 Facebook users, and by granting the app permission to access contacts, it was able to amass a much wider collection of data.

He said that Apple had been "worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing" and that these detailed profiles would lead to major public concern once an incident such as the Cambridge Analytica scandal occurred. "It's a civil liberty", he added.

Despite what Cook said directly, and obliquely, about Facebook, the fact remains that Facebook is an app in Apple's App Store. Lawmakers have also floated tougher rules on the company and two Congressional committees have formally invited the Facebook CEO to testify.

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Cook's interview is part of MSNBC's "Revolution" series, which will air on April 6 at 8 p.m. ET/PT.

You're the product." Zuckerburg had mocked Cook's ridiculous concept by saying, " What, you think because you're paying Apple that you're somehow in alignment with them?

Just days earlier, Cook criticized Facebook for their ostensible lack of care when it comes to users' data, specifically the partnership it had with Cambridge Analytica - the analytics firm that worked with President Donald Trump's campaign.

When asked about what he would do in Zuckerberg's place, Cook responded: "I wouldn't be in this situation".

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