Information Watchdog Seeks Cambridge Analytica Data

08 May, 2018, 01:36 | Author: Irene Delgado
  • Cambridge Analytica ordered to release data on US voter

Users dissatisfaction with the platforms, rather than pursuing competing alternatives, was among some of the reasons they left Twitter specifically, according the Alpha, the firm responsible for the poll.

A United Kingdom regulatory agency ordered research firm Cambridge Analytica to hand over its data on an American voter last week. Reuters recently polled users to see just how much impact the scandal has had on the social media giant.

Conducted online, the Reuters/Ipsos survey questioned 2,194 American adults between 26 and 30 April. Another quarter of the people said they used Facebook more.

The order was issued on Friday and paves the way for as many as 240 million Americans on whom Cambridge Analytica claims to have data, to file similar requests, according to a Guardian newspaper report.

The U.K. Information Commissioner's Office has ordered Cambridge Analytica to release all the personal information and data it has on an American voter, opening the way for as many as 240 million us voters to request their data back from the political consulting firm that had ties to the Trump campaign, The Guardian reports. It is from these data derivatives that ads can be micro-targeted at users.

"I have yet to read an article that says a single person has been harmed by the breach".

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A Cambridge Analytica sign is pictured at the entrance of the building which houses the offices of Cambridge Analytica, in central London on 21 March 2018.

"The ICO has been investigating the SCL Group and Cambridge Analytica as part of a wider investigation into the use of personal data and analytics by political campaigns, social media companies and others", an ICO spokesperson stated on the watchdog's website. "Nobody's outraged on a visceral level".

Despite their understanding of Facebook's privacy settings, only 23 per cent of its users said they have "total control" over the information they store on the platform.

Despite the scandal and the investigations user growth on Facebook does not seem to have been affected.

A mid-April survey conducted by the Ponemon Institute, a USA -based think tank, found that just 27 percent of 3,000 respondents believe Facebook will protect their privacy and user data, down from 79 percent in 2017.

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